Prefecture: Kanagawa (Capital: Yokohama)
Credits to Research Team: Muhd Dzarif
Hello everybody! How are all of you coping with the new semester? I wish all of you good luck for this semester! Minna-san, ganbatte!
Who doesn’t know the Pokémon series? Even if you don’t watch it, everyone has most probably heard the word ‘Pokémon’ at least once in their life before! And when you hear ‘Pokémon’, most people will think of the cute, yellow, mouse-like Pokémon with the lightning-shaped tail, Pikachu! (FYI, contrary to popular belief, the tip of Pikachu’s tail is yellow, instead of black! #mychildhoodwasalie)
In Japan, the love for this adorable mascot is taken to another level! A parade is held in Yokohama every year, commemorating the proud mascot, Pikachu. The week-long Pikachu Outbreak showcases bands of Pikachu marching along various locations around Yokohama. In recent years, they have also been appearing in the sky and water!
Pokémon fans gather every year from all around Japan and the rest of the world to watch this annual show usually in August, which lasts for a period of a week. At least 1 million people goes to the parade, with the number increasing every year. This year, the number increased from a huge 1.79 million parade goers in 2016 to a whopping 2.3 million! Crazy, isn’t it?
Pikachu-themed merchandise and other goods are sold during the events. There are many activities alongside this parade, such as a meet-and-greet and photo-taking sessions with the Pikachu mascots. Other Pokémon-related events are sometimes held in conjunction with this event. In 2017, to promote their game, Pokémon GO, many rare and region-exclusive Pokémon can be found during the event, including the first Legendary Pokémon to be available in the game, Mewtwo. Also, some Pokémon have managed to make an appearance in the ‘Pikachu’ Outbreak, such as Mimikyu, a Pokémon that resembles Pikachu and the shape-shifting Ditto, disguising as a Pikachu!
So, if you are planning to go to Japan in August, or just show your love for Pikachu, don’t miss this event! (And don’t forget to bring me along!)